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Business Leadership

Dr. William E. Reichman
Dr. William E. Reichman
President & CEO

Dr. William Reichman is President and Chief Executive Officer of Baycrest, one of the world's premier academic health sciences centres focused on aging and brain function. Dr. Reichman, an internationally-known expert in geriatric mental health and dementia, is also Professor of Psychiatry on the Faculty of Medicine at the University of Toronto and a Director of Cogniciti Inc., Baycrest's investment (with MaRS Discovery District) into the brain health commercialization space. He is a noted authority on the delivery of mental health and dementia services in nursing home settings.

Dr. Reichman received a B.S. from Trinity College in 1979 and an M.D. degree from the State University of New York at Buffalo, School of Medicine in 1984. He pursued residency training in general adult psychiatry at the University of California at Los Angeles (UCLA) Neuropsychiatric Institute and completed fellowship training in neurobehavior at the UCLA Reed Neurological Research Institute.

Dr. Reichman is a former President of the American Association for Geriatric Psychiatry and the Geriatric Mental Health Foundation and served as a consultant to the Civil Rights Division of the United States Department of Justice on dementia and mental health-care delivery within nursing homes. He previously served as the Senior Health columnist for the Star Ledger, New Jersey's highest circulation newspaper and has been interviewed and quoted by most of the major media outlets in the United States and Canada. Among honors received, Dr. Reichman is named among the Best Doctors in America and Canada and previously has been recognized by the New Jersey Society on Aging as Gerontologist of the Year. He is a recipient of a Bronze Telly award for an educational documentary film entitled, Reflections of Memory Lost: Understanding Alzheimer's disease.

Brian Mackie
Brian Mackie
Chief Operations Officer

Brian is Chief Operations Officer of Cogniciti. Brian is a healthcare executive with more than 20 years of experience in the Ontario health system. He is currently Vice President Finance and CFO at Baycrest. Brian has provided oversight of Financial, Diagnostic, IT and Facilities services in two world-leading academic health centres: Baycrest and the Hospital for Sick Children.

Brian is a Chartered Accountant who trained and worked with Price Waterhouse in both the UK and Canada. He holds a CA designation both in Canada and the UK and holds a Bachelor of Commerce degree from the University of Birmingham in the UK. Brian is also Board Treasurer at Accessible Media Inc., a world-leading not-for-profit provider of media services for the vision-impaired.

Raymond King
Raymond King
Business Development Lead

Raymond King is the Interim Director, Business Development for Cogniciti Inc., a private sector digital health firm formed in 2010 by Baycrest Health Sciences to help reshape the world of brain health. He has over 25 years of experience in the development of domestic and international market opportunities. He is highly adept at planning, structuring and executing business/strategic development programs for dynamic, growth-orientated, internationally-focused organizations.

Mr. King has been actively involved in promoting the strength of Canada's world-leading medical expertise in both paediatric acute care and geriatric post-acute care. Through this work, he has actively sought out and facilitated international collaborations that have advanced Canada's reputation for excellence in research and clinical care, while developing partnerships that have allowed such expertise to be utilized in the advancement of healthcare models around the world.

Mr. King has an MBA, with a focus on international strategic development, from McGill University. He also has a Bachelor of Arts in Modern European Political History from the University of Western Ontario and a Bachelor of Commerce in International Finance from the University of Calgary.

Caitlin Johnston
Caitlin Johnston
Director, Operations and Engagement

Caitlin Johnston is a seasoned veteran in the healthcare space, specifically for the marketing and delivery of services to aging adults. She brings to Cogniciti a deep understanding of the challenges that face this population, and the know-how to develop and commercialize solutions to those challenges.

Caitlin's role as Director of Operations and Engagement for Cogniciti is two-fold: she oversees the daily operations of the business and leads the development of strategic partnerships.

Prior to joining Cogniciti, Caitlin worked in program management and business administration within the Canadian long-term care sector for over four years. She then went on to found Memory Mats, an innovative approach to memory recollection tools. Caitlin is also the founder of Purple Elephant, a non-profit organization whose mission includes changing the way young people think about Alzheimer's disease on a global scale and developing an innovative approach for the delivery of in-home caregiving relief for young people whose lives have been impacted while caring for their loved one with Alzheimer's disease.

Holly Reslier
Holly Reslier
Manager, Operations and Engagement

Holly Reslier was introduced to Cogniciti while working as Director of Marketing and Recruitment at a Clinical Research Site. After seeing a Brain Health Workshop in person for the first time, she realized what a powerful and innovative recruitment process was being developed and wanted to be a part of the revolution. While collaborating with Cogniciti, Holly helped to further improve the site hand-off process, and together they accelerated the flow of patient referrals, gaining attention from both Sponsors and CROs. Holly’s role as a Manager of Operations and Engagement allows her to draw from her experience in Clinical Research and Patient Recruitment to develop creative solutions to transform the outdated methods of patient recruitment and retention.

Holly saw first-hand the devastating effects Alzheimer’s disease has, not only on the individual but the entire family. This experience inspired her to get involved in finding solutions to prevent and treat Alzheimer’s disease, while also supporting the families affected.

She has worked in the healthcare industry for over eight years, which included working with older adults through home health care services, administering memory evaluations, and volunteering with the Alzheimer’s Association. Holly’s favorite part of patient recruitment is making connections with older adults and helping them improve their quality of life. Being on the Cogniciti team also allows her to fulfill her passion of being on the frontline of important new brain health discoveries.

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