Business Leadership

Dr. William Reichman is President and Chief Executive Officer of Baycrest, one of the world’s premier academic health sciences centres focused on aging and brain function. Dr. Reichman, an internationally-known expert in geriatric mental health and dementia, is also Professor of Psychiatry on the Faculty of Medicine at the University of Toronto and a Director of Cogniciti Inc., Baycrest’s investment (with MaRS Discovery District) into the brain health commercialization space. He is a noted authority on the delivery of mental health and dementia services in nursing home settings.

Dr. Reichman received a B.S. from Trinity College in 1979 and an M.D. degree from the State University of New York at Buffalo, School of Medicine in 1984. He pursued residency training in general adult psychiatry at the University of California at Los Angeles (UCLA) Neuropsychiatric Institute and completed fellowship training in neurobehavior at the UCLA Reed Neurological Research Institute.

Dr. Reichman is a former President of the American Association for Geriatric Psychiatry and the Geriatric Mental Health Foundation and served as a consultant to the Civil Rights Division of the United States Department of Justice on dementia and mental health-care delivery within nursing homes. He previously served as the Senior Health columnist for the Star Ledger, New Jersey’s highest circulation newspaper and has been interviewed and quoted by most of the major media outlets in the United States and Canada. Among honors received, Dr. Reichman is named among the Best Doctors in America and Canada and previously has been recognized by the New Jersey Society on Aging as Gerontologist of the Year. He is a recipient of a Bronze Telly award for an educational documentary film entitled, Reflections of Memory Lost: Understanding Alzheimer’s disease.

Brian is Chief Operations Officer of Cogniciti. Brian is a healthcare executive with more than 20 years of experience in the Ontario health system. He is currently Vice President Finance and CFO at Baycrest. Brian has provided oversight of Financial, Diagnostic, IT and Facilities services in two world-leading academic health centres: Baycrest and the Hospital for Sick Children.

Brian is a Chartered Accountant who trained and worked with Price Waterhouse in both the UK and Canada. He holds a CA designation both in Canada and the UK and holds a Bachelor of Commerce degree from the University of Birmingham in the UK. Brian is also Board Treasurer at Accessible Media Inc., a world-leading not-for-profit provider of media services for the vision-impaired.

Dr. Larissa McKetton is the Director of Scientific and Clinical Development with Cogniciti Inc., associated with the Rotman Research Institute at Baycrest.

As the population ages, there is an increased demand for brain health assessments, early detection, management, and treatment strategies for cognitive decline, dementia, and Alzheimer’s. As part of Cogniciti, Dr. McKetton engages in research focused on solutions to maintain cognitive health, increase independent aging, and reduce healthcare costs and caregiver support needs. Dr. McKetton brings all-encompassing experience in the healthcare space, in marketing and delivery of services to aging adults.

Having worked with industry partners, the healthcare sector, and in academia, she has a wide range of experience conducting brain-related studies encompassing aging neuroscience, multi-sensory system processing, and vascular brain health. She brings an extensive background in neuroimaging analysis, cognitive neuroscience, patient recruitment, mentorship, statistical, and business expertise.